Archive for category Internet marketing

Google To Rank Mobile Friendly Websites Higher In Search Engine Ranks

March 9, 2015

Google has recently announced a major alteration in its search algorithms in order to yield better results for the mobile users. Starting from April 21 this year, mobile friendly websites will be given a higher ranking in Google’s search results. Keeping in line with the increasing use of mobile devices, these changes are expected to be certainly significant for businesses and entrepreneurs. In addition to this, Google is also focusing on making indexed apps feature more prominently in the search results. Hence, if you are signed in from a mobile device, you will see content relevant to the apps already installed on your device.

According to the statement quoted at Google Webmaster’s official blog, “In reference to the mobile searches, it is important that the users get the most appropriate and relevant results. It does not matter if the information is sought from the mobile websites or the apps. As more and more people are using the internet from these small screen devices, we had to bring changes in our search algorithms.

The company also stated that they will not be making the changes immediately as they want to give enough time to the internet marketers and business owners to be prepared. During this time, they can make the necessary changes to their websites to rank higher in mobile searches.

Given here are some of the tips that can help you make your website mobile friendly and more responsive:

  • Optimize The Layout: Mobile users usually look for the contact information, business hours and directions to your office. Make sure you provide all these information at the top corner of your website, along with a link to Google Maps.
  • Limit The Use Of Images: Inserting too many or high definition images in your website increases its loading time on mobile devices. Therefore, try to limit images and if necessary, use smaller ones or compress them so that they load quickly.
  • Design For Touchscreen: Ensure that all the links and buttons are easy to be clicked. Also, the buttons that are to be used more frequently should be provided at the bottom right corner of the website.
  • Limit Content: Mobile users do not want to read a lengthy content to know about your company. Simplify the website content so that your key products and services can catch their attention immediately.

We at Centex Technologies provide complete SEO and Web Development/ Designing solutions. To create a mobile friendly version of your website, feel free to contact us at – (855) 375-9654.

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Online Marketing Tips For Christmas 2014

December 10, 2014

With Christmas fast approaching, online businesses are gearing up for boom in sales and number of visitors. While most of the businesses are planning to woo their customers by giving out attractive deals, it is equally important to target new customers through a well-planned marketing approach.

Here are some of the marketing tips that must be followed by the online businesses to capitalize during the Christmas season in 2014:

  • Give a Christmas makeover to your website: As Christmas denotes happiness and holidays, your website should not look boring and unadorned in this merry season. Give a complete makeover to it by using different colors and Christmas based design/ banners. You can also go for a customized theme that perfectly describes your website’s focus for this Christmas.
  • Make your website responsive: Majority of people use mobile phones to access the internet. Thus, it is extremely important for online businesses to opt for a responsive website design that can automatically adjust itself to any screen size. This will make it easier for the users to browse and view the products even on a smaller device.
  • De-clutter your home page: Your website’s home page is the first thing that a viewer sees and it can either attract or repel the users. Make sure that you replace all the expired offers and sold out products with fresh and attractive Christmas gifts and goodies. Give your website a neat layout with simple paths to the products and offers. Add categories and sub-categories so that the visitors can easily search for what they want.
  • Use Social Media: Facebook, Twitter and Google+ are some of the most effective online marketing tools. Many consumers turn to these social networking websites to look for recommendations and reviews of other people. You should make sure that you maintain an active business page that promotes your unique products, discounts, coupons and offers that attracts buyers.
  • SEO: You must modify your SEO plan according to the searches relevant to Christmas. For instance, consider using keyword like ‘Christmas deals’, ‘cheap Christmas gifts’, ‘Xmas gifts for him/her’ in your website content. Optimize your website content as well as product descriptions according to the targeted keywords. This will help you get a higher ranking of your website for Christmas related search terms.

Using the above given tips can definitely help you increase you return on investment (ROI) this Christmas.

We at Centex Technologies provide complete Online Marketing solutions for businesses. For more information on our customized SEO and Internet Marketing plans, please call us at – (855) 375-9654

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Google Algorithm Changes & Website Optimization

November 15, 2014

Search engine optimization techniques have undergone massive alterations in the last few years resulting in clearing out of low value and spam websites from Google rankings. This has also brought changes in website optimization strategies by putting more emphasis on quality and meaningful content rather than just focusing on links.

Regular Google updates in recent years have kept SEO companies on toes to quickly adapt and modify their strategies. Keeping in line with the recent Google’s algorithm updates, here are some of the important tips that can help you effectively optimize your website for local businesses:

  • Avoid content duplication: Content is likely to be even more important part of a successful SEO plan. This is the only thing that distinguishes your website from that of other local businesses. To reward your website with a higher ranking, the search engines need to know what your business is all about. Make sure you post informative content, giving the details about your products or services, on each and every page of your website.
  • No keyword spamming: In past, stuffing content with keywords has been one of the favorite tactics of black hat SEOs, but now search engine algorithms are smart enough to detect keyword spamming  and penalize the websites indulging in that. This makes it important to have well written content on the website that utilizes keywords in an effective way.
  • Use relevant title tags: You should not stuff keywords in your title tag. Instead, add some of them that can perfectly describe your business. The title tag should give a complete summary of what a particular page is about.
  • Target local audiences: In order to make your website rank higher in Google’s local searches, you should try to make a wise use of the name of your city and state in your title tag, H1 heading, content, alt text on images as well as URL. Even if you are planning to change your URL, remember to use the 301 redirects so that the initial address automatically takes the user to the new one.

All these tactics will help you achieve your ultimate goal, i.e., to improve the credibility of your business among the local audience.

For more information on tips on Search Engine Optimization, call us at (855) 375-9654

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Link Building For New Portals

September 29, 2014

In spite of the ever evolving techniques of search engine optimization, inbound links continue to be an imperative part of SEO campaign. Link building has a significant influence on the rankings of a portal in a search engine results page (SERPs). Portals that have been present and are active over the internet since a long time find it quite easy to attract substantial amount of traffic through links. However, new portals need new innovative tactics that can help them get the most out of link popularity building.

Here are some of the important ways that can help new portals capitalize on the technique of link building:

  • Quality Content: The content can either boost or ruin a portal. You should make sure that you have creative and informative content on your portal. It should compel people to share it on social media, attract likes, comments and re-tweets. This will help you increase visibility and rankings of your portal online.
  • Blogging: If you are planning to start a blog for your portal you should make sure that you connect online with other complimentary blogs, share ideas, tips and latest industry news. This will help you attract links in a much lesser time and will improve your visibility over the World Wide Web.
  • Local Links: You must make sure that your portal is listed with local online directories such as Yellow Pages, Yelp etc. Direct links from these portals can be very appropriate for geographically specific topics and keywords.
  • Be Social: Having an active presence on various social networking portals makes a lot of difference. Facebook, Twitter, Google+ and LinkedIn are the main sources of viral marketing and will allow you to add heaps of information and links to your portal which will help you build the credibility of your brand.
  • Forums and Communities: You should share your content and ideas with people over the internet. There are a lot of communities and forums that can help you provide inbound links to your portal as well as the capacity to present yourself as credible and knowledgeable about the industry.

Link building, if properly and systematically utilized, can do wonders for your new portal. You must focus on attracting links that are related to your keywords and describe your business in the perfect way. However, it should be kept in mind that the links should be relevant and directed from a credible website.

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Why Your Business Should Be On Instagram

July 9, 2014

The increasing competition and constant pressure to up the bottom line and sales are key drivers that compel any business today to have a strong online presence. While social media giants like Facebook and Twitter were ruling the roost when it came to brand promotion online, the scenario is changing currently. Both of these have certain drawbacks, which are now easily being overcome through Instagram. If you are one among those who want your business to flourish, read on to know how Instagram can help you create a strong online presence for the same.

When it comes to creating remarkable online presence for your business, visibility is the key factor. The problem with Facebook is that a customer, who has marked even a single post from your page as spam, will no longer have access to any posts from your page. Moreover, Facebook algorithms are such that not all posts from a business will appear in the newsfeed of its subscribers. But that is not the case with Instagram; all posts from your business will be visible to 100 percent of your subscribers. This means your brand is recognizable online.

Instagram offers tremendous potential for growth and expansion. This is primarily because more and more people are switching over to smartphones when it comes to internet surfing. Instagram has a huge user base for its smartphone mobile app; this is a potential opportunity that businesses can cash in on. Mobile apps are much more convenient for customers rather than using a laptop or a personal computer. As per figures, the user base of Instagram went up from 50 million user accounts in the year 2012 to 200 million accounts in 2013. The number is further expected to rise up to 400 million in 2014.

Instagram is a huge bonus for small businesses that get an opportunity to showcase what they have on offer through photographs and hash tags. You can easily reach your target market and build up customers from any part of the world.

Once clientele has been established, it becomes very easy to communicate to customers through Instagram. You can reply to their feedback and comments, and also take in suggestions for improvement. As the visibility improves, you can get more number of customers, and hence increased sales and profits.

Business is all about evolution; you have to market your product or service effectively so as to sell it. Instagram allows that by providing ample exposure and opportunities for promoting a brand.

We at Centex Technologies, provide internet marketing and branding solutions to our clients. For more information, call us at – (855) 375-9654

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