Archive for November, 2013

Tips For Promoting Your Travel Website

November 29, 2013

Like all other niche businesses, travel websites also have to face immense competition, making it important to adopt an industry-specific strategy while promoting these websites. With the number of travel websites growing by the day, it is important to adopt aggressive marketing tactics to ensure that you not just stay in the competition, but also rise to the top of it. Considering that more than 70% of people look up information on flights, travel destinations, hotel bookings, and other travel paraphernalia online, a travel website, when promoted correctly, has great scope.

The following tips guide you on how to promote your travel website and make the most of it:

  • Content is definitely the king when it comes to a travel website. You want to make sure that your visitors get useful and accurate information when they visit your website. The information should be precise, easy-to-navigate and comprehensive. Users should view your website as their single resource for all the travel information they need, which is not a mean task to achieve.
  • Adding a travel blog to your website is a great way to keep users updated with the latest information from the world of travelling, and to interact with the network of fellow travel bloggers. Have experienced travel bloggers sharing content and images on your blog, and commenting on other blogs, to generate quality inbound links.
  • Web 2.0 properties are a valuable asset for building an online brand image for your travel website. Make the most of all these resources, right from blogs, forums, and article marketing sites, to Squidoo lenses and other social media sites like Pinterest and Instagram. Make sure that you have a well-planned and systematic social media strategy in place. Your goals should be to increase the visibility of your brand name among your audiences, to the greatest extent possible.
  • If you haven’t yet adopted responsive web design, do it now. The last thing you want is people opting out of your website because they cannot view it on their mobile devices.
  • The key to a successful travel website is to have consistent marketing efforts. You might have a great idea today, and apply it to spread the name of your brand, but it is of no use unless you keep coming up with such great ideas, and make sure that people associate your brand with reliable travel guidance.

We at Centex Technologies, provide internet marketing solutions to travel websites. For more information, call us at – (855) 375-9654

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Responsive Web Design And SEO

November 23, 2013

Mobile websites have gone on to become an indispensable part of SEO, which makes it essential for business owners to have a mobile version of their websites, specially adapted for small screens, and with fast load times. Responsive web design offers business owners the advantage of having a website that is tailored to small screens, without actually having to create a separate website.

The first question that arises when business owners consider responsive web design is what exactly it is and how it differs from a mobile site. Responsive web design simply means a web design that works totally fine whether you load it on a desktop or through a mobile browser. With responsive web design, your website automatically rescales as per the required page size. A mobile website on the other hand, despite being a lightweight version of the site does not have most of the elements included on the actual web page.

Another common doubt is whether opting for responsive web design over a traditional mobile site leverages a high SEO value in the eyes of Google. When both these options are compared from an SEO point of view, responsive web design scores above a mobile website. This is primarily because of the multiple issues that can possibly arise in the SEO strategies of your website when creating a mobile version of the page. This could happen if you do not apply the rel=canonical and other such technical aspects on your mobile website correctly.

On the other hand, when it comes to a website that adopts responsive design, you have a lot less to worry about from the SEO perspective, since the website retains the same URL on all devices. This is contrary to a mobile website which has a different URL, such as mobile.example.com or m.example.com, which increases the chances of the PageRank getting divided between those two URLs. With responsive web design, you are working with the same URL all through, eliminating the possibility of the PageRank getting divided.

As a conclusion, it is evident that there are fewer chances of having to face SEO-related issues when adopting responsive web design, as compared to opting for a lightweight mobile version of the site. However, having said that, a website’s mobile version can work just as well, without impacting the SEO strategies of the business, as long as the webmaster applies the tools provided by Google for mobile websites, to ensure that they are safeguarded from issues like duplicate content and split PageRank.

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Google Hummingbird And Website Content

November 18, 2013

The Google Hummingbird update has made people rethink about the authority of content, and redefine strategies for keyword relevance and link building. The basis of this update is that Google wants to produce more relevant and informative results to its users, which makes it obvious that the emphasis for high SERP ratings on Google is content that is relevant and informative. The following tips guide you on how to create new website content, or modify your existing content after the hummingbird update:

  • The first step is to peruse your current content, keeping in mind what your target audience is likely to be searching for and thinking of. As opposed to thinking in keyword phrases, start thinking in conversational phrases. See if using complete titles instead of keyword-rich ones can improve traffic to your website. Also, emphasize on long-tail keywords with a key understanding of your target users’ search patterns.
  • Create standalone content. Make sure that each article has its own central concept, and has something unique to share. This is opposed to the conventional SEO technique of creating multiple articles with the same theme and then linking them to a tent pole article.
  • Lay special emphasis on headlines. Ideally, you should name all the digital content on your website, right from blog posts and videos to info-graphics. Use numbers whenever possible. For instance “11 great ways to…” Also, try using action words over nouns. The focus should be on the action resulted from the content, instead of merely describing what it is about.
  • The key to creating successful website content from a Google Hummingbird standpoint is making sure that every piece of content is a well-balanced mixture of sales, customer support, company information, and education.
  • Links remain the consistent SEO authority signals amidst all of Google’s updates, which emphasizes on the need to have a natural link-building program in place. Working on building a strong social media presence through your website content is a good way to do this. Even though this is not likely to generate links directly, but it can go a long way in building an audience for your brand, which can in turn help to generate high-quality links through relationship building and asking.

Follow this content marketing plan consistently, and make sure that all the content you update on your website is fresh and relevant.

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How To Get High Online Sales During Christmas Season

November 8, 2013

A large percentage of annual retail revenue is earned during the holiday shopping season, making it important for online retailers to up their game during this pivotal period. The process of getting high sales conversions involves short-term strategies, which can lead to an immediate boost of sales, as well as all-year round efforts that can help maximize conversions and boost revenue. Here’s a look at some efficient steps you can take to make the most of the online discount period.

  • Use real-time dynamic offers to prevent cart abandonment: With users making huge purchases during the discount period, cart abandonment is a highly common occurrence. This happens when a user selects items to add to their cart, but takes longer than usual to complete the purchase. Real-time dynamic offers like free shipping, an additional discount, or product scarcity could serve as the final nudge that they need to seal the deal.
  • Adopt active up-selling methods: Up-selling refers to the process of offering a customer to buy an additional product once they have completed adding items to their cart and are ready to complete the order. There are several ways to do this, such as cross selling, in which you can market related items to the ones purchased by the customer. You can also offer free shipping or a discount upon purchases of a certain value. Another method is volume pricing, which refers to offering a third item free upon the purchase of two similar items, or offering special prices for certain quantities.
  • Encourage visitors to subscribe: Being able to convert visitors into subscribers is half the battle won. Even though the visitor might not want to make a purchase the first time they visit your website, being able to establish a link of communication with them can help to boost revenues during the discount period. A few ways to encourage users to subscribe include offering them a special coupon code, newsletter, free e-book, etc. in exchange for their email address.
  • Test your smart offers: Begin a smart offer campaign well before Cyber Monday, starting off with two offers, say 10 percent off and free shipping, and analyzing user metrics to see which is more popular. Over the following week, pit the more popular of the two, say 10 percent off, against, another offer, like say, a free gift. Following this analysis will help you have a hierarchy of offer results just in time for the online discount period.

For Online Marketing of your store, call us at Centex Technologies – (855) 375-9654

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