Archive for January, 2013

Document Sharing As Best Content Marketing Strategies

January 30, 2013

Most small and medium business owners today understand the need of internet marketing for their business, and strive to work on building a positive online presence for their enterprise. While building a website is the first obvious step to getting started on such a strategy, the real challenge lies in finding ways to draw a relevant audience to these websites. Most internet marketing experts would agree that it all boils down to two strategies- SEO (Search Engine Optimization) and SMM (Social Media Marketing).

With the main focus in 2012 lying on cracking the Google updates, the technique of document sharing which was a big hit in 2010 and 2011 took a backseat. But now, with a new year kicking in, and the need for internet marketing strategies that actually work, it’s time to revisit this once popular strategy, which is arguably the most efficient content marketing technique out there. For the uninitiated, document sharing, as the name suggests, is a way to share documents with online users, using document sharing sites like docstoc, scribd, yuddu, slideshare, etc.

The best part about these websites is that along with being viewed as conventional websites, they are also compatible with mobile devices, which explains their immense popularity as a means of viewing documents on the go. There is no limit to the type of content that you can share on these websites. Right from ebooks to restaurant menus, you can put up just about anything you wish to, and it’s sure to reach the right audience to read it. The “embed” option on these websites helps to make these documents viral through syndication by news sites and other bloggers.

Speaking of slideshare, this website has quickly gone on to become one of the top 150 websites on the internet, with a whopping 3 billion slides being viewed on it every month! If you are planning to turn to this website to market your content, it is important to keep a few pointers in mind-

  • Ideal number of slides per presentation= 19
  • Ideal number of words per slide= 24
  • Ideal number of pictures per presentation= 19

Using document sharing as a marketing strategy for your business’s content is undoubtedly one of the most effective ways to give a voice to your business. Just remember to keep the content brief, relevant, and informative!

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Promoting Your Business With Quora

January 22, 2013

When it comes to internet marketing, there can never be a point where you can put a full-stop and decide that you have explored all that there was to. The ever-evolving online world presents an endless array of opportunities for its users, and Quora, the dynamic question-answer website is one of those. If you haven’t yet incorporated this unique website into your online marketing strategies, now is a great time to start, and we show you just how to-

  • Use Quora for your content- Whether you have been experiencing writer’s block on your blog, or simply would like to share your expertise on a particular topic with a large audience, Quora is the go-to website for you. Simply find the right question to cover your topic, and answer away!
  • Convert online interactions into offline relationships- This can be tricky to do, and needs to be done very strategically. With most people being paranoid about interacting with strangers online, and understandably so, you must ensure that you are reaching out to a relevant audience, and keeping your interactions completely professional. Quora has a “direct message” feature, which when used smartly can be a great way to build your user base.
  • Never indulge in self-promotion- When people come on a website like Quora, what they are looking for is value-based information, and not blatant self-promotion. Make sure you adhere to this purpose, and abstain from promoting any of your services or products. A brief mention of what you do and who you are in your bio is all that’s needed. Then on, you just have to let your knowledge and communication skills do the rest.
  • Use it as a tool to analyze the market- What gives Quora an edge over other social media networks is that it divides its audience into different categories, which means that when you are answering questions under a particular category, your answers are being viewed only by people who are actually interested in that category. By analyzing the kind of questions these people are asking, you can understand what they are looking for, and subtly incorporate it into your services.
  • Don’t just answer, ask as well!- When you are on a question-answer website, the questions are just as important, if not more, as the answers. Think of innovative and thought-provoking questions to ask. This is much more likely to get you noticed than any amount of answers you might give.

We at Centex Technologies provides SEO, Local SEO, Internet Marketing and Website Design services in Austin, Dallas, Killeen and other surrounding areas in Central Texas. For more information, call us at our toll free number- (800) 236-1497

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Where To Find Potential Customers Online

January 19, 2013

As a business owner, you are probably aware of the vast pool of potential customers for your business present online. However, the challenge lies in getting your business noticed by these customers, and giving them a reason to choose your business over the thousands of your competitors. To be able to successfully do this, you need to devise a unique strategy that will give you that much-needed competitive edge.

While universal strategies like website development and SEO must be adopted by any business willing to engage in online marketing, when it comes to attracting potential customers, the key lies in effective communication. Enlisted below are the most effective ways of getting in touch with these customers and finding ways to establish a link of communication with them-

  • Twitter- If you are looking for a way to make your word reach out to hundreds of potential customers without having to make much of an effort, Twitter could be the best tool for you. By following people’s Twitter feed and getting them to follow yours, you can use your tweets to gain their interest in your business.
  • LinkedIn- With LinkedIn being solely dedicated to professional connections, there is a much greater chance of you meeting the right customers for your business on this site. The great thing about LinkedIn is that it establishes links with people you have in common, which makes it a lot easier to start communicating with strangers you might be interested in.
  • Marketing lists- Marketing lists can help you find potential customers whom you can then get in touch with via email, or add to social networking sites. Promotional companies are good ways to gain access to the contact details of these customers.
  • Forums and directories- Both these tools are categorized, which means that you can find people who are relevant to your business, and filter out the insignificant searches. You can easily find forums by searching on Google, and then you can respond to various queries posted there and join relevant discussions.
  • Google +: Despite being relatively new in the social media world, Google+ has quickly gone on to gain popularity among business owners, and with good reason. The main search bar on Google+ allows you to search for relevant clients and add them to your circles, after which you can begin communicating with them.

We at Centex Technologies provide SEO, Internet Marketing, Website Design services to clients in Austin, Dallas and Killeen areas in Central Texas. For more information call us at – (800) 236-1497

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Importance Of Using Different Content (Media) For SEO

January 7, 2013

If you have a website and it is not giving enough of business as you expected, then, possibly there are some problems which need to be fixed. The primary reason behind any web business falling out of place is always content, though other secondary factors also come to play pivotal role at one or the other point of time. SEO strategies based on content hold the significance in increasing the outcome from web business. Content is comprehensive term, which comprises videos, images, audio, text, PDF etc. Each of these content media elements hold the importance and are used for various SEO purposes.

  • Text along with appropriate use of keywords will work as potential bait for the crawlers. The crawlers will always look for the keywords within content and send across the search results when the user types the keyword(s) in field box. SEOed text will also provide the information to the individual who is actually looking for knowledge related to his field or subject. Keep in your mind that while incorporating keywords in text, you should not make excessive use of targeted terms or else your website/ business will be marked as spam. It is important that you make an effective use of white hat SEO practices as this would lend better and prolific chances of survival.
  • Using pictures/images with tag lines will help in ranking your business on the internet. Owing to the very nature of search engine algorithms, pictures themselves are not ranked in the search engine results. However, by tagging the images, definitely, the prospects of ranking your business in the popular search engines will increase substantially. These pictures do show up in “image” section of Google for related terms.
  • With the help of text based PDF editor; it becomes pretty easy for the search engines to read and index PDF files and as the result possibilities of high search engine rankings becomes obvious. You can set the PDF document properties like title, description, author info, copyright, besides integrate specific keywords that will define the content in the PDF.
  • Audio files can also be SEOed to increase the possibility of ranking of your website. For this purpose, you can always go for transcription of spoken content into RSS feed. ID3 tags can also be used to optimize audio files.
  • The Video content optimization using various video directories and even on your website can be carried by making proper use of tags.

At the end, by making use of all the content media, your web business will see a smooth rise over period of time. We at Centex Technologies provide SEO services in Austin, Dallas and Killeen Texas.

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