Archive for October, 2012

How To Utilize Google Maps For SEO

Google Maps are an indispensable part of our online activity, and come in handy each time we want to search for a local business. Most business owners understand the impact that a good Google Maps listing can have on their online marketing strategy, which is why even the small sized businesses take out the time to fill out their Google Maps listing. This, however, is just the first step to actually use Google Maps – Optimizing Your Business For Google Search.

So how can you go from being shoved behind in the “more results near XYZ cities” to earning a coveted spot in the Google ten pack? Here are some essential tips to guide you through-

  • Verify information on your listing- This is the first and most basic step, but can make a huge difference, considering the major stress that Google has always laid on relevancy and authenticity. Something as simple as listing two different business addresses can make Google discredit you. Make sure that the information on your website’s contact page is the same as that on Google Maps.
  • Increase your inbound links- One of the easiest ways to bring yourself higher on Google Maps listings is by increasing citations and inbound links from genuine local sources. Registering on reputed directories is a good way to start.
  • Collect user reviews- User-generated content is always given high emphasis by Google, and the same stands true for Google Maps. Even though there is sure to be an occasional negative review, that should not make you shy away from encouraging users to share their experience. Start with your most dedicated customers, and gradually lead others to your listing through Calls-To-Action.
  • Choose category associations correctly- While filling your Google Maps listing, you can use up to 5 categories for your business. Choose these categories wisely, ensuring that the first one clearly reflects what your business does, and the subsequent ones have your keywords and location.
  • Do the right SEO- Google Maps listings and SEO are closely interlinked, which makes it important for your to use basic SEO techniques in your Google Maps listing. For instance, you need to ensure that the anchor text in inbound links has location keywords; and that the listing description has relevant description, while still having keywords.

Centex Technologies provide complete SEO services to its clients located in Austin, Dallas and Killeen regions. For more information and techniques on how to optimize your business locally, call us at our toll free number – (800) 236-1497

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Video Optimization Benefits: Promoting Your Business Videos Online

October 22, 2012

Videos are becoming one of the most sought after means of advertizing for small and big businesses alike due to the impact they have on consumers. On watching a video, a consumer can get a better insight into what your business is all about and it becomes easier for you as a businessman to highlight the best features of your business. For being able to produce the best video content for your consumers, it is essential to work on video optimization for enriching the content on your videos.

Research shows that people are more likely to watch a video than read a whole article when searching for a service or product online. Videos are believed to be more engaging and more effective at putting across the message to prospective consumers. However, there are a few things to be kept in mind when making a promotional video and the following is a list of some of them:

  • The message in the video should be very clear making it easy for the consumer to understand what is unique about your business. You can also show a comparative analysis of your product and offer special offers like discounts or gifts for those who see the video.
  • For a video to be captivating, it should be able to deliver the message in the shortest time possible. The longer the video, the higher the chances are of the audience losing interest and clicking away.
  • The distribution of the video is an equally important aspect to consider, as it should be visible in as many places as possible for maximum impact. Search and video optimization in this case can be very helpful, as it will ensure you use the right tag words that will be able to fetch more viewers.

To attract maximum traffic for your video content, video optimization is extremely important as it helps you make your videos interesting and accessible to the widest audience. Videos that are optimized have higher chances of ranking higher on search engine results having a direct bearing on the revenue of a business. Video optimization takes care of the following things:

  • It ensures relevant keywords are used.
  • It takes care of popups preventing visitors’ popup blockers from blocking your video.
  • The videos are encoded with good metadata such as the title, date, description, etc.
  • Video optimization also includes social bookmarking tools, which let a viewer share the video with others.

Centex Technologies provide Video Optimization services to businesses who want to increase their overall web presence. We work on creating videos, optimizing videos for better performance, and submitting them to appropriate video sharing sites. For more information call us at (800) 236-1497

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Tips On Managing Twitter Relationships

October 12, 2012

When used appropriately, Twitter can be a great tool to initiate and manage business relationships, tackle customer issues, and even strike new business ties. With the use of Twitter among business owners increasing at a rapid pace, it is becoming more important than ever to work on effective ways to manage one’s online relationships on this social media network. The following tips let you know how to manage Twitter relationships for your business profile, and make the best of this platform-

  • Use your real name- A common mistake that people make while using Twitter is failing to enter their real name in the “name field”. You might be using a name like say “@toddmartin”, but people will still search for you as Todd Martin, with a space. So make sure that’s the information you provide. If you are using Twitter for an organization, be sure to mention the company’s name under “user name” and “profile bio”.
  • Tweet carefully- While it might be easy to get people to follow you on Twitter, the real challenge comes in finding ways to make sure they don’t regret their decision. Tweet carefully, making sure you are updating them with interest-worthy information, instead of bombarding them with petulant sass about what you are for breakfast that morning.
  • Do not resort to self-promotion- As tempting as it might be, make sure that you are not using your Twitter profile for blatant self promotion. That should occupy no more than 10% of your tweets, with the remaining 90% being focused on your followers. It is a good idea to share useful resources and opinions of others through Twitter, and use the site to engage in conversations with other users.
  • Be authentic- Do not bring product promotions in the middle of a conversation or take every opportunity to insert a link to your website or an offer. While that’s definitely part of the game, be sure to go about it as subtly as possible, to avoid making people feel that you are shoving it down their throats.
  • Say no to automated messages- The last thing that anyone would want is an automated thank you message for following a user. A much better idea would be to take out the time to send a personal thank you message with the user’s name at its top. This simple gesture could make a whole world of difference.

We at Centex Technologies provide SEO and Internet Marketing Services to our clients in Austin, Killeen and Dallas Tx. For more information, call us at (800) 236-1497

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Viral Marketing For Austin TX Businesses

October 5, 2012

“Viral marketing” might sound as an increasingly complex and technical term at first sight. But when you gain an understanding of it, you realize that it is probably the simplest, yet most effective marketing technique for any business. The name “viral” stems from how, much as the microorganism, such a marketing campaign proliferates rapidly, and goes on to become the one thing everyone’s talking about. We’ve all had a taste of this, whether in the form of an amateur YouTube video that was strangely compelling, or a television ad that we couldn’t help talking about wherever we went. In other words, a viral campaign is one that relies on word of mouth.

Social media networks have made it simpler than ever for businesses to launch viral marketing campaigns, whether by sharing interesting content with their users, or by using the ever-powerful reviews as a means to attract new customers. Nothing can work more effectively than a positive review by a family member, friend, or even acquaintance, for a product or service. The fact that such a review is sure to be unbiased is what makes it stand out from the most elaborate advertising gimmick, and it is on this reliability, that viral marketing thrives.
The following viral marketing techniques have been proven for their efficacy, and if you haven’t yet applied them for your business, now is the time to get started-

  • Upload videos- Video-sharing sites like YouTube and Metacafe are a god-sent for internet marketers. Take some time to decide a theme of your video, ensuring that you keep it relevant to your business, while still managing to capture the interest of your target audience.
  • Social media marketing- SMM is emerging as a whole new profession in itself and works as a powerful boost to viral marketing campaigns. Make the most of social media networks like Facebook, Pinterest, Twitter, and LinkedIn. Just having a profile is not enough. You need to make a constant effort to keep your users engaged through your online presence on these networks.
  • Share widgets- Make sure that the content on every page of your website is accompanied with share widgets for top video sharing and social media sites. This is a great way to generate quality back links for your website.
  • Content, content, content– At the end of the day, viral marketing is all about the content that you send out on to the web. This could be in the form of articles, blogs, e-books, newsletters, etc. Choose topics and themes carefully, and ensure that you make no compromise on the quality of content.

We at Centex Technologies provide Internet Marketing solutions to our clients in Austin, Dallas and Killeen areas in Central Texas. For more information, call us at (800) 236-1497

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