Archive for August, 2012

Austin Internet Marketing: Common Facebook Marketing Mistakes

August 28, 2012

With more than 900 million people having an account on Facebook, any business owner would not disregard the need for Facebook marketing. Although nearly every business seems to have a Facebook page, few are aware of what they should actually be doing to make Facebook work for them. But what’s even more important is knowing what not do while marketing your business on Facebook. Here are the most common bloopers made by business owners on Facebook-

  1. An incomplete profile- While constantly updating your page is a big part of the game, the basics are what you need to focus on initially. Do not leave fields blank, and instead fill out as much information as you can about your business. It also helps to have the same URL for your Facebook, Twitter, and website pages.
  2. Violating cover photo rules- The cover photo covers most of the screen when a user first visits your Facebook page, which explains why some users get over-enthusiastic in their attempts to make the most of it. Contact information, call-to-action buttons, and price information (like 40% off) are clearly forbidden in Facebook guidelines.
  3. Over-posting- With some businesses employing dedicated social media promoters for their Facebook page, they run a risk of overdoing the efforts, and ending up with frustrated followers, who are likely to get irked at the constant updates. It is much better to post something excellent once a day, or even every alternate day, instead of making do with average posts multiple times every day.
  4. Not giving users enough attention- Most business owners are too busy thinking of what to put up next on their pages, and in the process forget who they are actually doing it for. Appreciate your users’ interaction by responding to comments, not forgetting to tag their names in your comments.
  5. Posting irrelevant content- Just like on any other social networking site, it is plain silly to attract users with off-brand posts. Sure such posts might generate likes and shares, but at the end of the day it’s all about generating sales.
  6. Not making use of Facebook ads- Facebook ads have the power of targeting a selected audience, which is rare on any other means of advertising. If you have a Facebook page for your business, you might as well go that extra mile and put out some catchy advertizements.

For more information on how to market your business on facebook and other social networking medium, Call us at our toll free number -(800) 236-1497. We at Centex Technologies provide SEO Services, Internet Marketing, Pay per Click Advertizing services to our clients.

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Internet Marketing Austin: SEO And Social Networking

August 20, 2012

With a website in place for your business, you are half way to benefiting from the myriad benefits that come with having an online presence in today’s web-dominated world. However, essential e-marketing techniques like SEO, SMO, and SMM are what determine whether your website gets a spot in a prime location, or remains that down-street business that just a few people know about. A few years ago, it might have been enough to just focus on the SEO strategies for your website, and ensure that your website ranked high on search engines.

However, nearly 70% of the American population having an active profile on multiple social networking sites, it is just as important to get the word of your business out on these networks. Ideally, your SEO strategies should be integrated with your social media and networking profiles, to result in a holistic internet marketing plan that not just attracts users, but also keeps them engaged. With the cut-throat competition that exists in nearly every industry on the internet, it takes persistent and dynamic efforts to make use of multiple channels for attracting users to your website.

Social media is your way to get directly in touch with your niche audience, at just a fraction of the cost and time that is usually invested into conventional marketing. You can achieve multiple purposes ranging from product marketing to reputation management, in just a few clicks on these social networks. Interestingly, social media strategies are also instrumental in boosting search engine optimization and lead generation. A part of search engine algorithms rely on user generated data derived from leading social networking sites, which means that back-links generated from these sites are of high value in improving your ranking on search engine results.

Both SEO and social networking reap results after consistent efforts carried out over a sufficient time period. If you wish to improve sales for your Austin-based business, both these tools are definitely worth experimenting with. These techniques, when carried out in tandem, will help to draw a targeted audience to your website, build brand awareness, improve customer relationships, increase customer loyalty, and ultimately boost sales and revenues for your business.

After all, business is all about relationships, and while SEO helps to initiate these relationships by bringing people to your business and efficient social networking makes them to stay there. We at Centex Technologies, Austin provide SEO and Social Networking Solutions to our clients based in Central Texas. For more information on our SEO, Internet Marketing, Website Designing and Web Development services please call us at – (800) 236-1497

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Austin Website Design: Custom Website Design or Template?

August 13, 2012

Most business owners who wish to have an online presence, but aren’t sure of how to get started, end up facing the dilemma of a customized web design versus a website template. This decision is an important one to make, since it is what determines what your business looks like when a customer first visits your website. The effect of how presentable your website is is similar to that of an office space in the real world. Not only does an attractive and well-built website look professional and credible, but it also makes the browsing experience better for your customers.

Custom web design-

Benefits-

  • A customized layout that isn’t being used by any other business.
  • Search engine friendly background coding- This can be ensured by hiring an experienced web designer, and will be of immense help in your SEO strategies later on.
  • You can tell your website designer of future plans, and ensure that he leaves scope for accommodating them in future, in case you cannot afford them with your current budget.
  • You can include any particular features that you would like to have in your website, which is usually not possible with a website template.

Downfalls-

  • This might be slightly more expensive and time-consuming than a website template.
  • If you do not have knowledge of website coding, you will need to have a content management system incorporated into the website.

Website template-

Benefits-

  • These are suitable for companies that wish to have an online presence on a shoestring budget.
  • A website template has a much shorter development time than a customized website, which means that you can go live within hours.
  • You can make use of the color combinations and layouts in a website template for getting inspiration while designing a customized website.

Downfalls-

  • The design you choose is already going to be in use by several other companies.
  • It is very difficult to incorporate any customized features into a template. Even though you might incorporate some original graphics or content, a template always runs the risk of breaking down.
  • If the background coding is not done from a search-engine perspective, this can be detrimental to your SEO efforts in the long run.
  • Antiquated coding in a website template might prevent it from working well in all browsers.

Centex Technologies provide Customized Website Design And Development Services in Austin, Dallas and Killeen regions. For more information on the same, feel free to contact on our toll free number – (800) 236-1497

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SEO Friendly Code: What It Means?

August 6, 2012

Correct and well-formed code is an essential pre-requisite when building a website. The code of your website has a direct impact on how it is indexed by search engines and eventually how high it will rank in search results. This makes proper code structure one of the key considerations for any SEO campaign. You must ensure that tags are well closed and the source code that you specify is not confusing for search engine bots. If you are using open source scripts, both too new and too old scripts are best to be avoided, because while the former might not be recognized by most browsers, the latter is likely to be valid just for a single browser.

By failing to abide by the pre-programmed set of rules that spiders are designed to follow, you can put your website at a risk of being improperly indexed, or even worse, not indexed at all. If your site is not indexed, any amount of SEO efforts cannot help to boost your rankings, which emphasizes on the need for SEO-friendly code. Once your code is correctly formed, you can then concentrate on optimization efforts, without having to worry about technical pitfalls coming in the way. The trick is to keep your code as clean and simple as possible.

You will be amazed at how a well-structured code not just works for your website’s rankings on search engines, but also helps it to work better by improving loading time and increasing multi- browser compatibility. Even though you will find that there are no set rules that go into the creation of a perfect code, especially considering the ever-changing dynamics of ranking algorithms of search engines, every little effort to fine-tune your page will pay greatly in terms of improved rankings.

The following tips will guide you on how to design your website’s code for superior performance as well as search engine optimization-

  • Do not use too much of JavaScript as search engines have trouble reading JavaScript.
  • Avoid using flash in the website.
  • Use H1, H2, etc tags as and when required.
  • Webpages created should be readable for search engines.
  • Include your most important keywords in the meta tag
  • Choose the text of your description carefully, keeping the most relevant part first
  • Avoid spamming using hidden keywords unless you want to get banned
  • Try to use the keywords in your links, as well as domain name if possible

Centex Technologies is a SEO Service Company engaged in SEO Web Development, SEO Website Design, On Page and Off Page Search Engine Optimization Activities and Internet Marketing serving Austin, Dallas, Killeen and other Central Texas areas. For more information on SEO services in Dallas, call Centex Technologies at toll free no – (800) 236-1497

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