Archive for April, 2012

Pinterest.com: What It Is? How It Can Be Used To Promote Businesses

April 26, 2012

If ‘social networking’ makes you think ‘Facebook’ and ‘Twitter’, it might be time for you to move on! That’s not to say that these popular websites are becoming passé, but they are definitely suffering from an element of user fatigue. The new kid on the block is ‘Pinterest,’ an interactive social photo-sharing website, which gives users a chance to pin images of anything they wish to, and re-pin any images that might be of their interest.

Put simply, the website is like a board that you could have in your living room, or office reception, on which you could pin articles, pictures, notes, reminders, or simply a newspaper clipping that you found interesting. Pinterest allows you to do just that, only that this ‘board’ is visible to all the users on the site. The concept is quickly gaining popularity, with Pinterest being labeled as the ‘fastest growing social service in the world’.

What the website is basically doing, is replacing content with images. There is nothing new about the fact that images and visuals are more captivating to the human eye than blocks of text. Pinterest allows you to bank on this fact, and use it to the advantage of your business. Just as Facebook and Twitter have proven to be a great marketing tool for SMEs, Pinterest is also emerging as a lucrative option for business enterprises for drawing attention to the products that they have on offer.

The great thing about it is that you do not need to invest all the time and effort that goes into delivering your message through words that will grasp the attention of the users. As they say, a picture speaks a thousand words! That’s exactly what you are doing on Pinterest- letting the images do all the talking. However, Pinterest is about a lot more than simply posting images of your products online. With a little more innovation, there are endless ways that you can draw attention to your business, and allow make sure that users re-pin your pins.

The basic concept is getting as many re-pins and likes as possible, since each time your pin is re-pinned, a link to your home page. You can create different boards with varying themes, based on user behavior, by taking into account what exactly users want to see when they visit the website. You can also organize surveys, hold contests, and promote offers using the website. So get yourself an invite on Pinterest, and start pinning now!

Internet Marketing AustinSEO Austin

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Website Promotion Strategies For Austin Businesses.

April 20, 2012

Austin Tx is one of the prominent commercial hubs of Central Texas. With wide range of businesses operating from Austin, it is one of the most preferred commerce destinations. The growth of businesses in Austin has increased the level of competition among various businesses. Specially if you own a locally operated business, you need to be on top of your competition to make excellent profits. As a business owner, you need to reach maximum number of potential customers and showcase your products and services in an effective manner.  In place like Austin, presence over internet can do wonders for you as people here tend to look for various services and products online.  They use internet search engines and various other web portals to find information about what they need. This makes internet promotions a must thing for all businesses.

Depending on the business type and targeted customer’s profile, internet promotion campaigns are to be strategized. For some basic Google Places listings can prove to be immensely profitable while for some, Search Engine Optimization strategies can lead to higher sales. As the aim is to reach maximum number of targeted customers, keywords based Search Engine Optimization or SEO makes sure that you rank on top Search Engine Results for specific terms. Other promotional strategies that can work brilliantly for Austin businesses include Social Bookmarking, Local Business Submissions and Business Directory Listings. All these jobs are specialized ones and should be done only when you are sure you are doing it all in the right manner. As search engines are quick to impose search rank penalties on business websites that are indulged in spamming, you have to make sure that you are using the right methods of doing the same.

Rather than doing it yourself, you can hire a specialized internet marketing and SEO company that can take care of your SEO, Internet Promotions, Google Places Optimization, Local Business Directory Submissions, and Social Book Marking etc in an effective manner, taking care of not being penalized by Search Engines.

We at Centex Technologies with office locations in Killeen and Dallas have years of experience in strategizing and managing various SEO and Internet Marketing Campaigns. For more information on how you can increase your web presence and generate higher ROI, feel free to call us at Killeen (254-213-4740) or Dallas (972-851-7878) Office.

Austin Search Engine MarketingInternet Marketing Austin

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Computer Network Security – All You Need To Know

April 12, 2012

Most workplaces these days make use of computers to run their daily operations. There is a great degree of reliability on computers for all kinds of operational as well as record keeping activities and many companies find it impossible to function without these time saving devices. In large organizations, there is generally a network of computers that is linked together via LAN or any other form of network to facilitate the flow of data and other information throughout the organization. There are several technical aspects that must be kept in mind in order to keep your company data safe from virus or unethical hacking attacks from outside parties.

Information related to customer accounts, financial data, and confidential client related information tends to be stored in the form of computer records which, if leaked out can pose a significant threat to the reputation of the company in the market and shake the investor interest. This in turn can threaten the very existence of the company and lead to huge losses. Thus having adequate computer network security in place is a pre-requisite for all organizations using computers for their daily activities.

There are different anti-virus software available on the internet that may be downloaded to provide a basic level of protection to your company records. However, simply having basic anti-virus software is not enough. You also need to have a firewall in place to keep hacking attacks at bay. There are several kinds of sophisticated viruses that may be able to break through an anti-virus shield but may find it difficult to traverse through a firewall. A firewall can be used as an effective shield for protection of crucial information against attacks by outsiders.

Not having an adequate amount of security in place can prove to be quite detrimental for your business and hamper all activities as there are certain viruses, trojans or spywares  that, apart from stealing data may also erase it from your systems or alter it in ways that make it useless for you. Your systems thus need to be protected against such attacks that can bring all business activities to a standstill and cause colossal damages.

For more information on complete computer network protection and for setting up network system for your office, visit us at Centex Technologies. We provide IT support, Web Development, Website Design, SEO and Computer Network Solutions to our clients in Austin, Killeen and Dallas.

Austin Search Engine MarketingWeb Development Austin

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SEO for Automobile/ Car Dealers

April 06, 2012

Automobile and car dealers can greatly benefit by advertizing/ promoting their services online. As the number of people looking for automobile deals on the internet is increasing at a fast pace, companies / dealers that wish to sell new or used automobiles are likely to make huge sales by expanding their operations on the world wide web. It has been observed that most potential car buyers tend to conduct a search on the internet for suitable deals instead of manually visiting different car dealerships in order to zero in on a good deal for themselves. The practice of placing a high amount of reliability by customers on the internet for locating beneficial deals can be exploited by car dealers to provide suitable offers on different websites. They can also choose to set up their own official website providing catalogs of the vehicles available for sale that can be revised from time to time and have useful product descriptions of each item. Graphical images of the cars and other automobiles can also be put up to attract more customers to invest in them.

Search engine optimization (SEO) is a useful promotional strategy for local car dealers. You can implement various SEO strategies to get your automobile dealership website on top ranks of search engines for various keywords. SEO strategies can not only be used while formulating text on the website but can also be employed in a creative manner to create articles to be posted to different articles directories existing on the internet. Specialist SEO company can be hired to perform the necessary SEO tasks including coding of your website. You can generate content about the vehicular deals offered by you and other information pertaining to your auto dealership along with contact information required to place an order with you. Apart from this, links to your official webpage can also be incorporated in the textual content posted to other websites so as to help enhance the number of visitors to your website thus translating into increased automobile sales.

Other aspects of SEO for automobile/ car dealership website include the usage of appropriate tags and Meta tags to enhance the visibility of your webpage on the internet. SEO experts may be hired to fully exploit Search Engine Optimization as an advertizing option and to reap the full rewards of this economical promotional method.

We at Centex Technologies provide complete solutions for SEO in Austin, Dallas and Killeen. For more information, please call us at – 254-213-4740.

Internet Marketing AustinSEO Austin

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