Archive for February, 2012

Promotional Strategies For Twitter

February 27, 2012

Twitter serves as a great platform for spreading the word about your company or any new product launches that you may have. It is one of the cheapest ways of advertizing about your business and getting concrete returns in the form of enhanced sales and profits. Twitter has thousands of followers and daily visitors that help ensure that your promotional efforts are able to receive the maximum visibility online. The chances of generating word of mouth publicity are also greatly increased when Twitter is being used as a promotional tool. Many companies are realizing the importance of having a presence on Twitter instead of simply concentrating on social networking websites like Facebook. Some of the promotional strategies that can be used for advertizing on Twitter are:

  • The URL of your ecommerce website should be subtly incorporated into your Twitter feeds in ways that encourage users to explore your website. This helps makes potential customers aware of the existence of your company website that they can access in order to place orders for products or services.
  • The title of your Twitter profile must be chosen carefully depending on your company name or brand name that is popularly known among customers. Choosing vague profile names that do not say much about the brand you represent can lead to a decreased visibility level for your brand.
  • You should follow people related to your field of business or potential customers.
  • You can also keep a check on the trends prevalent on twitter and utilize those to market your services or products.
  • Certain keywords should be incorporated into your Twitter feeds so as to ensure that interested users are able to find their way to your profile page. The keywords that you choose to include must depend on research conducted using specialized software that helps you zero in on the most searched keywords. It must also be ensured that the keywords being used have a direct relationship with your business or product lines.
  • There are several profile management tools offered that can be used to make your interactions with the public more interesting and effective like cotweet, Hootsuite, etc.
  • Other useful applications like bulk messaging application can also be made use of in order to send direct information to users who may possibly be interested in your products.

To know how you can promote you website among masses, feel free to contact us at Centex Technologies. We have our offices located at Killeen (254-213-4740) and Dallas (972-851-7878) Texas.

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Tips For Creating A Successful Newsletter

February 17, 2012

Sending newsletters to potential customers or existing customers is a popular way of promoting a business online.  A well-created newsletter can be helpful in substantially increasing the number of visitors to your e-commerce website and can also help translate these visits into sales thus leading to increased profits for your company. Using newsletters as a means of publicizing your business is quite an economical method of advertizement and involves very low costs. You can simply use your existing mailing lists to spread the word about new product launches or services that your company is going to be offering to customers. There are several factors that go into the creation of a successful newsletter that is not only engaging for customers but also incites them to visit your website and convert their interest into a tangible purchase. Some of the tips to help create a successful newsletter have been mentioned below:

  1. It is very important to write in a professional manner when creating a promotional newsletter. Making use of too many exclamation marks, making grammatical errors, etc. can end up putting off readers and dissuade them from visiting your website. Thus, it is important to hire well experienced and skilled content writers to come up with interesting and engaging content for your newsletter.
  2. The content that forms a part of the newsletter should be such that is useful in some way to the readers and provides certain concrete information about your business, products or services. A newsletter that seems to be going nowhere and has a generally unstructured format may not be a hit among readers. On the other hand, a well-organized newsletter that has something substantial to say and is able to convey meaningful information in a concise format can turn out to be quite successful.
  3. It is important to incorporate elements like your brand name or business logo in the newsletter to build familiarity with your business. A well placed logo also helps attract the attention of potential customers and enables them to identify your business instantaneously without having to read through written content.
  4. The frequency of your newsletters must be determined keeping in mind several parameters. The frequency must be just right and should not be so much that it ends up frustrating the recipients.

For more information on creating effective newsletter for your organization, contact us at Centex TechnologiesKilleen (254-213-4740), Dallas (972-851-7878) Office. We provide complete internet marketing and SEO solutions to our clients.

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Importance of SEO for Ecommerce Websites

February 13, 2012

Search Engine Optimization is a marketing method that, if used correctly can translate into huge sales and lead to business success. It is an important tool to publicize your ecommerce website irrespective of whether you are new to the market or are an already established brand. For a new company, SEO can help spread the word about the kind of products and services that you offer by attracting more and more traffic to your ecommerce website while for already existing businesses, it can help to disseminate information about new products and launches as and when they are made. The most significant advantage of SEO is that it helps attract as well as retain customers with a minimum level of investment.

SEO makes it possible for your ecommerce website to be indexed and crawled by the major search engines used by web surfers including Google, Yahoo, MSN, etc. Most people, when looking for a product or service tend to fill in the related keywords on a search engine and then try out the different results and links that show up. The first ten links provided in a search are generally preferred and in most cases, the ecommerce websites that are able to gain a ranking among these benefits by registering sales of the searched products.

There are hundreds and even thousands of possible sources of products available on the internet that customers can choose from to make purchases. SEO thus plays a very important role in ensuring that potential customers are able to find their way to your website among the multiple options available to them. There are certain tips and tricks that you can use to come up in the top ten results of search engines including using the relevant keywords that match with the most searched terms by web users. Another technique that can help make your ecommerce website more visible is the use of meta tags, suitable headings and URL names for the pages of your website. Your webpage must also contain a unique and detailed description of your products apart from consisting of image and hyperlink optimization.

We at Centex Technologies provide complete SEO solutions to our clients. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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Promoting Your Online Business With YouTube

February 06, 2012

YouTube can be a great method of promoting your business on an online graphic platform. Although there are several websites that allow organizations to post promotional videos about their brand, YouTube.com possibly qualifies as the best choice due to huge traffic that it attracts. Anyone who has a membership with YouTube.com can upload any kind of videos as long as they fulfill the guidelines set by the website completely free of cost. This is a great way of advertizing your business for a minimal cost. You do not need to spend huge amounts on posting ads on other websites. However, due to the large number of uploads made on YouTube.com on a daily basis; your video can sometimes receive a limited coverage. Thus it is very important to ensure that your promotional video is well-made so as to attract a lot of views as well as publicity. Some of the tips that can help you create a great promotional video have been specified below:

  • It is very important to have certain basic equipment in place including a good quality cam or any other kind of integrative video camera that helps capture videos in the right format. You can even choose to outsource this task to a company that specializes in video making for the best results. However, if you are on a budget, it is best to use your own equipment for this activity. Another essential requirement is a good microphone that helps record your voice in a clear format that is easily understandable.
  • You can develop different promotional videos for uploading on YouTube.com in order to garner publicity for your brand. One method is to create video providing details about a new product or service that your company may have launched and demonstrating its use and the methods by which customers can purchase it. The video made illustrating this must be clear, concise and uncomplicated apart from being visually captivating.
  • Another helpful tip while uploading videos on this website is to include a few important links to your official home page in the video. This can be done by embedding these links in the video itself that will be displayed once the video ends or even while it is running.

We at Centex Technologies provide complete Internet Marketing Solutions to our clients. For any queries, please contact us at our Killeen (254-213-4740) or Dallas (972-851-7878) Office.

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