Archive for October, 2011
October 26, 2011
Google Plus is fast gaining popularity and stealing the limelight enjoyed by Facebook in the area of social networking. More and more people are moving on to Google Plus in order to manage and control their online presence and keeping in touch with existing friends as well as building new contacts. Google Plus has launched a plus one button that sets it apart from other social networking websites and allows users to control what they wish to show to group of people. The Google Plus one button can be used to announce your liking or preferences towards anything as this can be used to provide approval to any link or website on the internet.
The Plus One button provided by Google can be used to share anything of interest that you find on the world wide web and wish to patronize. It also helps your friends become more aware of your personality and your likes as well as dislikes. The best feature of this button is that it does not automatically start showing your preferences about anything on the web to everyone on your list. You can select a group of persons to whom you are comfortable showing a particular link. This helps provide more control in managing your online presence.
The Google Plus button is also intricately linked with Google’s search engine as if you have used this button for approving any link, your contacts will be able to see this whenever they conduct a search for any such element on the search engine. This way, your friends on Google Plus can be quite useful in directing you towards the best links on the internet and you no longer have to waste time browsing through useless webpages. Friends can recommend pages easily to each other thus completely changing the way search engine results are perceived and used by web surfers. This revolutionary button makes a Google search much more relevant and useful.
All the links regarding which you have used the Google Plus one button will be listed on your Google profile as well so as to make them visible to the circles that you choose. You can also make classifications in terms of which links you wish to showcase to which circles. This brings in an element of personalization and customization that is generally found to be missing from other social networking websites.
October 19, 2011
Local SEO elements can form a major part of any company’s marketing strategy because of the increased sales that they help bring about. It is especially useful for small sized companies that have a limited geographical area of operation and generally wish to target local populations. Local SEO differs from Search Engine Optimization as the latter generally targets the broader area while the former having only a small area of operation targets its advertizing to a certain group of people.
There are several elements that form a part of local SEO; some of them being:
- Your website is an important local SEO element and should be created in such a way so that it is suitable for and easy understandable for local populations. Your website should showcase the image of your business that you wish to project and be attractive enough to hold the attention of visitors and keep them coming back to it. It should also be relevant and useful enough along with providing useful information about the ways in which customers can obtain products from you.
- Another local SEO element is your blog. There are several ways in which you can create professional looking blogs that convey information about your products and services along with the history of your business in order to build a rapport with potential customers. This helps build brand loyalty and also encourages customers to invest in your products. You can either have several different blogs on the internet or even make use of your official website to host a blog. While creating content for your blogs, you need to make sure that local elements that help a user relate to your business are incorporated.
- You can also use local SEO elements by inserting geographical keywords like the name of your city or town so that local customers can be targeted. This will help you attract the kind of visitors that you want to your website.
- Google Places is another local SEO element that can be successfully used to increase your sales. You can sign up with Google places to ensure that your business shows up in the Google Maps so that it becomes easy to locate and visit for local customers.
If you are running a business that targets local customers, it is quite important to be found by potential customers. This requires careful planning and usage of various tools to increase the website’s visibility. For more information on how you can increase your website’s presence locally, call us at Centex Technologies (Toll Free: 800-236-1497)
October 12, 2011
Blogging generally consists of making written entries on different topics on a regular basis and making them available for reading to everyone or a selected group of people on the internet. It is a kind of self publishing as it does not require any substantial investment. The popularity of your blog determines how many people are going to be reading it on a regular basis. Many business houses are fast waking up to the immense benefits of blogging for their increasing their business. The fact that it is economic and quite a cheap method of promotion have led several companies to incorporate it into their advertising strategy.
Blogging can be used as a marketing tool for any business. You can either choose to have your existing employees maintain and write regular blogs or hire expert writers to do the same for you. You do not need to use a substantial part of your budget in making use of this marketing tool. It is a useful and effective way of communicating the launch of any new product or service by your company. You can also spread information about any special offers or incentives that are being offered by your business by generating content regarding the same on blogs. This can help attract more business and enable your company to enhance its profits to a sizeable amount.
The best thing about using blogging as a marketing tool is the fact that it can be used by small and medium sized businesses as well as it does not require huge funding. This enables small businesses to compete with large corporations on the world wide web on an equal platform. Companies can make potential customers familiar with the feature of their products and advertize their services in an effective manner. Blogs can also be instrumental in increasing the number of visitors to your business’ official website where sales are affected. This can be done by inserting links to your pages in your blogs in an intelligent manner so as to tempt customers to click on them.
We at Centex Technologies, provide complete SEO and Internet Marketing solutions. We are located in Dallas and Killeen Tx and you can reach us at (800) 236-1497
October 04, 2011
Incorporating email marketing into your promotional strategy is quite a simple and cost effective way of initiating or maintaining contact with your customers. It also helps offer great rewards to your organization in terms of increased sales and profits that go a long way towards making your business a success. Newsletters and product brochures can be transmitted using email marketing so that potential customers become aware of new product lines. If you conduct your email marketing process effectively, it can lead to a lot of word of mouth publicity as well apart from helping you get in touch with your existing clients. People who receive great newsletters are likely to forward them to their contacts thus generating more revenues for you. This helps further expand your network.
Email marketing helps to circulate useful information about the products or services that you are offering. It is superior to printing pamphlets and delivering them to customers’ residences as you do not need to invest time and resources into the same. Well made emails help answer frequently asked questions about your company/ products/ services and can be instrumental in building long lasting relationships with new customers. They can also help enhance the number of visitors to your website as you can insert links to your web pages in the emails that you send out.
Email marketing blends itself well to the use of different kinds of media like attractive pictures, videos and other graphic details. Such graphic details help draw in customers who are likely to get more interested in what your company is offering. The emails that are being sent out must be concise, contain important facts and be well presented so as to build a favorable impression on the readers. The only thing you require to kick start your email marketing strategy is a list of contacts to which you can start sending out emails. You must not be excessively frequent in sending out emails to a particular contact as your email can be placed in the spam folders of the recipient. There are several tips and guidelines that can be followed so as to ensure that your email does not end up in the junk folder and is actually delivered to the inbox of your recipients.
To effectively plan your email marketing campaign, contact us at Centex Technologies – Phone: 800 236 1497