Archive for September, 2011

Online Affiliate Marketing – Expand Your Marketing Base

September 27, 2011

Online affiliate marketing is a promotional or advertizement strategy that is used by many companies these days in order to publicize their products or services almost free of cost. The one distinctive feature about affiliate marketing is that the customers or business associates (called Affiliates) are used as promotional elements to spread word about the business among visitors of their websites and online portals. Thus no employees or separate advertizing departments are used in this strategy for expanding the market base. The affiliates on the other hand get certain rewards in return for their effort. These may be in the form of discounts on future purchases, accumulated rewards points that can be redeemed later or even hard cash. This acts as a constant motivating factor for them to keep working on getting in more and more customers for the company.

Companies may either wish to use a conglomeration of different marketing practices including conventional advertizements on different websites, e-mail marketing and affiliate marketing or it may choose to use only affiliate marketing as a standalone promotional tool. The best advantage offered by affiliate marketing is that it can help attract more and more customers due to a certain credibility and faith shown in by affiliates. In most of the cases, affiliates are owners of websites that have substantial web traffic from targeted customers.

For online businesses it is very easy to incorporate affiliate system with their websites to give out necessary promotional feeds, links and banners. The affiliate system can effectively manage and track the traffic coming from various sources and award the required commissions to respective affiliates. Affiliates can log in their accounts and can view the referral income, get more feeds, links and banners, manage their account etc. The ease of setting up an affiliate system makes it one of the favorite marketing tool for online businesses.

Although affiliate marketing has been in existence as a system of advertizing for decades, it is a recent phenomenon on the internet. It has been quite a successful model that has been implemented by many online websites especially the small and moderate sizes e-commerce businesses that cannot afford to spend huge financial resources in placing traditional advertizements.

We at Centex Technologies provide internet marketing and Search Engine Optimization solutions for businesses. We can also develop customized affiliate management system for online businesses to spearhead their online marketing campaigns.  For more information call us at 800. 236. 1497

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Power of SEO (Search Engine Optimization)

September 20, 2011

Search Engine Optimization is a novel and innovative way to market your online business. SEO can be used in a powerful manner to promote your product or website using the internet. Incorporating SEO into your marketing strategy generally consists of making use of particular words also known as keywords in a manner so that they can help find your page or website on a search engine. Google is the most popular search engine these days so in most of the cases SEO strategies are focused on the kind of results that Google shows up in the search rankings. There are several ways in which SEO can be useful to your business. Its use has become necessary and quite beneficial in today’s online markets.

The biggest advantage of using SEO is that it is extremely cost effective in comparison to other online promotions and does not require large investments. You may only need to spend a moderate amount of money in order to get your websites on the top ranks of search engines. This makes it highly suitable for medium as well as small sized businesses as well. As most web surfers or potential customers locate or look for products or services that they require by conducting a Google search, you have high chances of increasing your business if your page shows up in such a search.

SEO helps your page appear in the top search results of a search engine. There are several parameters that are used to assess Google page rankings. The usage of keywords for the purposes of Search Engine Optimization must be relevant and it should not simply be frill words with no useful content. Google uses innovative software algorithms to rank web pages that offer something useful to the reader. In order to sustain a high page ranking in the long run, it is essential to create useful content using the elements of SEO. For doing so, you need to hire an expert SEO company who is well versed with the tips and tricks of SEO.

To get the most from your online business and to attain top ranks on search engines, call us at Centex Technologies. We adopt natural and search engine friendly SEO strategies. We can be reached at 800.236.1497

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Facebook Storefronts – Changing The Way We Shop

September 13, 2011

Facebook has become the most visited website across the world in recent years. The popularity and grand success of this social networking portal has enabled it to become one of the most talked about web applications on the internet today. Almost everyone that we meet or interact with in our daily life is bound to have a Facebook account. This interactive and innovative website has also become a destination for many businesses to set up their online stores. A special feature known as “Facebook Storefront” is offered by Facebook that allow business owner to set up their shop in minutes.

The best part about the Facebook Storefront application is that it allows small business owners with limited capital resources to open up an online store. Using Facebook Storefront, you can display your products in almost any way you want. You can categories your products, show product details including cost, description and other necessary details to visitors. There are several additional elements that have made Facebook Store Fronts a viable application for completing online purchase of a wide variety of products.

These store fronts are generally referred to as social shops and allow business owners to list any item (as per terms and conditions) that store owners wish to sell on their page. A Facebook page is created for their business that can be customized as per individual preferences. There are several different templates to choose from and you can select one that best suits your business image. You can get your visitors or customers to “like” your shop or facebook page and stay updated with latest updates that you have to offer. They can also converse with your store administrator and invite their friends to take a look or “network” with your business.

Facebook Store Fronts is emerging as one powerful selling tool for business owners. With brand value of Facebook on your side, you can effectively sell your products across masses.

We at Centex Technologies create ecommerce applications for online businesses. We are also engaged in promoting web based businesses across the targeted segment through SEO, Paid Advertizing and Affiliate Programs. For more information, call us on our Toll Free No. :  800-236-1497

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Software Firewall Vs Hardware Firewall

September 6, 2011

Firewalls are protective installations on the operating system that can help keep your data safe and prevent virus or other attacks. It is essential to have an effective firewall in place specially if you store confidential data on your system, the loss or leakage of which can cause grave problems. A firewall can be an effective tool to combat malicious content that may invade your computer irrespective of whether you are using the internet at the workplace or at home. There are essentially two kinds of firewalls that can be installed. Internet users can either use the hardware firewall or the software firewall for warding off cyber attacks. It is also possible to use a combination of both of these for the most effective protection.

Although the same kind of broad functions are performed by both hardware and software firewalls, there is a certain degree of difference that separates both from each other. Hardware firewalls are the first to respond to any incoming attack that originates from outside your network and attempts to invade your operating system. They are the first physical equipment in the network that filters the incoming content. One significant advantage of hardware firewalls is that they do not need any special configuration of your system to be used. Any operating system on the local network is automatically protected by these firewalls without repeated installations on each of them.

A hardware firewall is present in the hardware components. Generally, it is present in the router and uses the process of filtration of packets to keep your system safe. There are several aspects of information that are examined by such firewalls including their source, their intended destinations, the headers by which they are known, etc. There are several in built rules with which such data is compared in order to determine whether the incoming packets are safe or not. At this stage, it is decided whether this data should be allowed to come into the system or should be discarded.
A software firewall on the other hand functions in a different manner from a hardware based one. A software firewall has to be installed onto the operating system be it a computer, a laptop, etc. As this kind of firewall is present on the system itself, it is much better at figuring out legitimate data and authentic information than hardware based one. Apart from figuring out the source and destination, it can also determine the port that is being used and the program that is trying to gain entry to your system.

For complete computer system protection, visit us at Centex Technologies. We are located in Dallas and Killeen in Central Texas and can be contacted on our toll free number – (800) 236-1497

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