Archive for July, 2010

How to Use Facebook and Twitter for Business Promotions

July 26, 2010

If you want to market your products on the internet, using Facebook and Twitter is a good option. As two of the leading social networking sites in the world, these have become very popular among marketers for business promotion.
Launched in 2004, Facebook has millions of active members (400 million plus as on date)  and thousands of people signing in everyday. On the other hand, Twitter is a micro blogging website that was created in 2006. Its mobile social networking service has attracted a lot of attention and popularity from members. Twitter has also been ranked as the third most used website in the world.

When you decide to use Facebook and Twitter for business promotion, the first step is to create groups that can be used by fellow users. This allows businesses to be a part of the social environment on these networking sites and get informed about its updates. Also, groups can be used as an advertisement base to reveal and promote your products or services. On Facebook, users also have the option to setup contests and polls that make people aware of their offerings.

On Twitter, business promotion can be undertaken by sending multiple tweets to other users. In response, people recognizing your product will become followers and potential customers.

Several other features of Facebook and Twitter can be used to market your business. These mainly include Self Promotion, News Feed and Publisher along with other features. By using them optimally, you can post your message about the products in a single space and contact plenty of online customers.

When users look at your groups or posts on Facebook, their interest develops gradually. Similarly, followers on Twitter are sure to become potential clients when they receive regular updates about your business. Along with text, photos can also be posted for a better view of your products as well as services. When customers can see things rather than just reading about them, the impact is much more.

We at Centex Technologies create unique and effective social networking and internet marketing campaigns. We are located in Killeen, Central Texas and provide Internet Marketing/ SEO services to our clients globally. Feel free to know how we can increase your revenue through our well researched Internet Marketing strategies.

Search Engine Marketing Texas Internet Marketing Texas

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How To Generate High ROI From Adwords Campaign

July 19, 2010

If you are just starting with a PPC campaign for your online business or already frustrated with low promotion performance, you need to understand some things about Google Adwords and generating ROI.

Sometimes, the pressure of delivering results makes you lose focus from the most important factors affecting your Adwords campaign. These include:

  • Impression rate
  • Ad position
  • Click through rate
  • Conversion rate

Basically, Google evaluates your daily budget to control the frequency of your ad display. If you have a small daily budget, your ad will show for a few hours every day. On the other hand, your ad’s position is determined by its rank number, which is calculated as follows:

Rank Number = CPC (Cost Per click) x CTR (click through rate) x (Ad quality)

To improve your PPC marketing and generate high ROI from Adwords campaign, the following steps are a must.

Ad Delivery – when searches are performed under your keyword, your ad must show up. The daily budget controls your ad display and hence, needs to be increased for maximum exposure of your website advertizements. As your actual spending depends on the click through rate, your margin on the daily budget is about 50%.

Ad Delivery per Keyword – Google will display ads according to the keywords searched by online users. Your Adwords campaign can have one or more adgroups. This constitutes of a few keywords and ads that trigger your ad. For higher ROI, you can consider splitting of keywords and creating new keywords with low impressions.

Cost Per Click (CPC) – It is important to know if clicks are made for targeted keywords. You can improve your ROI from Adwords campaign by reducing clicks on non-targeted keywords. This happens when you lower the Max CPC and your ad position. The bid can be raised for keywords that are performing well.

Ad Optimization – Creating interesting ads and linking them to relevant website content/ graphic is a good way to reach the target audience. Make sure that your ad communicates your unique selling point and why users should visit your site. The landing page should also be informative and call for action.

Located in Killeen, Central Texas, we at Centex Technologies provide complete Internet Marketing solutions for web businesses including Pay Per Click campaigns, SEO and Social Network promotions. Feel free to contact us for custom quote.

SEO TexasInternet Marketing Texas

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What Is Included In SEO?

July 12, 2010

Search engine optimization (SEO) involves the steps to ensure high ranking of your website in relation to particular keywords on popular search engines. This is not a one-time procedure and requires constant efforts for good results.

Basically, SEO consists of On-page optimization and Off-page optimization. While the former includes structuring your website content, keywords and description for each web page, off-page optimization consists of link building, article content and directory submissions.

In order to get a larger customer base and convert leads into sales, you need to ensure proper SEO for your website.

Step #1 – Firstly, you must analyze the present ranking of your website on all major search engines.

Step #2 – After this, you need to evaluate your website for:

  • Code and text of the home page as well as other landing pages.
  • Verify the need for changes to make the web pages easily spidered or crawled.
  • Take note of broken links and missing images.
  • Observe web server errors or other problems.

Step #3 – Make a list of popular keywords that are relevant to your business site and industry. This list must contain at least 20 words or phrases initially. From these, you can choose a few keywords that are strong enough to beat the competition.

Step #4 – Check the content of your website and modify it to include essential keywords.

Step #5 – Traffic can be generated by publishing articles that address issues faced by the readers. Create about 10 articles on topics that are related to your site’s products or services.

Step #6 – Optimization of the website also includes creation of title tags, description tags, alt tags, keyword tags, comment tags, meta tags, image optimization, on page optimization, key phrases optimization, log file analysis, search engine friendly sitemap, landing pages and W3c Validations for the Home page.

Step #7 – Maintaining Blogs helps in ensuring frequent visits by search engine spiders to your website. You will have to add fresh content to keep the blog interesting and get good search engine rankings.

Step #8 – Keep track of your competitors and their ranking progress, search words being optimized and the traffic directed to their websites.

Step #9 – Review the internal and external links of your website so that they point to the most relevant pages.

Step #10 – A Link Exchange program can help in getting multiple high ranking links pointing back to your website.

Keep reviewing and modifying the SEO strategies according to the current market trends and customer requirements. This will enable you to achieve the desired level of traffic and business income.

SEO TexasSEO Centex

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Internet Marketing Services Central Texas

July 05, 2010

Central Texas is fast emerging as major business hub for US. With fast paced growth in all sectors, Central Texas gives immense opportunities for businesses to grow at exceptionally fast speed. To make the most of improving economy, businesses are trying to capture more and more customers. This has led to severe competition among them. Centex businesses are opting newer ways of marketing over the internet and in this post we will discuss some of the effective and profitable Internet Marketing techniques.

  • Search Engine Optimization – SEO is one of the most favored techniques of promoting business. Be it localized marketing or a global campaign, ROI from SEO campaigns is very attractive. In SEO, pre-selected keywords are targeted to reach on rankings over search engines like Google, Yahoo and Bing.
  • Pay Per Click Campaigns – PPC campaigns are a sure shot way of generating instant traffic for your web based business. In PPC campaigns, you can place your business ads over search engines, websites and portals. You are only charged when someone clicks on your advertizement. Various top PPC campaign tools are Google Adwords, Yahoo Search Marketing and MSN AdCenter.
  • Social Media Promotions – Social Media promotions involves promoting a business through viral marketing techniques over various social networks or community sites. Top social networks are Facebook, MySpace, and Google Buzz. Social bookmarking through sites like Digg.com, and Technorati.com also generates high quality web traffic.
  • Micro-Blogging Promotions – Twitter is one of the fastest and widely used micro-blogging platform used extensively to promote businesses across the list of followers.
  • Coupon Promotions – Various discount deals are promoted on coupon promotion sites which have high volume of traffic.
  • Comparison Shopping Promotions – Online businesses can put on and promote their products on various prominent comparison shopping sites like Shopping.com, Shopzilla.com, Pricegraber.com and Bizrate.com. Such sites are frequented by high volume of users looking for various products.
  • Local Business Listing Promotions – Online promotions of businesses through Local Business Listings like Local.com, YellowPages.com and Magicyellow.com generates high targeted traffic. Promotions on Google Places are one of the latest and highly rewarding techniques favored by local businesses.

Depending on business requirements various internet marketing techniques can be clubbed together to create a highly rewarding online marketing campaign. We at Centex Technologies provide expert Internet Marketing techniques for our customers across Central Texas. Please feel free to enquire more about how we can increase your business revenue through state-of-the-art modern internet marketing techniques.

Internet Marketing Central TexasSEO Central Texas

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